As experienced campaign managers, we know the importance of an integrated approach. We combine the essential communication tools and platforms to effectively pursue public policy objectives. By aligning messaging, strategy, and timing, we help clients navigate media complexities, shape public opinion, influence stakeholders, and manage crises to achieve policy goals.
Communications teams often face reactive situations, overwhelmed by 24/7 news cycle. Crisis communications play out in real time and requires a vigorous rapid response, but those organizations that can focus their strategic long-term management, better navigate tough times, and mitigate reputational risk. A well-prepared plan ensures balance between urgency and thoughtful action, keeping messaging consistent and effective.
We have served as an on-the-record spokespeople for many national campaigns, including both of President George W Bush’s winning elections and several national issue campaigns. We match the message with the media and endeavor to shape news coverage. We build relationships. We advise our clients about establishing nimble, proactive operations to meet the demands of an ever voracious and fractured 21st century media industry.
Winning government relations campaigns require delivering highly targeted messages to key policymakers. At HCS, we apply the fundamentals of strategic communications to every lobbying effort, ensuring the message is delivered with continuity and effectiveness. By aligning communication strategies with policy objectives, we help clients influence decision-makers and achieve legislative success.
Today every member of your team is a potential spokesperson. Leaders and experts are expected to convey their message persuasively and effectively. Our team of media coaches have all been on both sides of the camera and trained 100s of spokespeople, from CEOs and CCOs to lawyers, subject experts, and political figures. For more detail visit our sister firm, Capitol Media Training.
